Augmented Reality Experiences

Augmented Reality is the integration of digital information with the user's environment in real-time.

AR technology enhances the user's perception of reality by overlaying digital content, such as images, videos, and sound, onto the real world. Unlike Virtual Reality, which replaces the user's environment entirely, AR enhances the existing environment with digital information.

Augmented Reality can be classified into three main categories:

Marker-based AR

This type of AR uses a visual marker, such as a QR code or an image, to trigger the display of digital content. The camera of the device used to view the AR detects the marker and overlays digital content onto the marker's position in the real world. This is the most common type of AR used in mobile applications.

Markerless AR

This type of AR does not require a visual marker to trigger the display of digital content. Instead, it uses the device's GPS, accelerometer, and camera to detect the user's location and orientation and overlay digital content accordingly. This type of AR is commonly used in navigation and gaming applications.

Projection-based AR

This type of AR projects digital content onto real-world surfaces, such as walls, floors, and tables. It uses specialized hardware, such as projectors and sensors, to detect the user's movements and adjust the projection of the digital content accordingly.

Augmented Reality has numerous applications across a wide range of industries, including healthcare, education, retail, entertainment and more.
By providing users with a richer and more interactive experience, AR has the potential to revolutionize the way we interact with technology and the world around us.

Home Décor | Virtual Product Experience

Source: IKEA

Say Hej to IKEA Place

IKEA Place lets you virtually “place” IKEA products in your space.

-Browse and search IKEA furnishings(limited to sofas, armchairs, tables, footstools and chairs at launch)
- Place furniture in your room and play with where it sits / fits
- Capture your creations as a still or video, then share with friends & family
and Much more...
Source: Chameleon Power

AR Technology for Home Décor Visualization & Interior Design in Real Time

See how AR (Augmented Reality) technology lets users select from a catalog, arrange furniture and accessories in the room, and view it all in your space!

You can even select and view paint colors, flooring, and more from a mobile device or tablet and experience design their homes in real-time with the leading technology by Chameleon Power.
Source: ARTY | Myty AR

Myty AR - How to decorate your home with Augmented Reality

Did you ever wish you could see how your favorite furniture products would look like in your home? With Myty app, you can try before you buy! Myty is a powerful interior design tool that enables you to explore products in your own home in real time, thanks to Augmented Reality technology.

And that’s not all! You can even create a new room from your existing one to see how it would look like with new floors, walls and new furniture. Designing your perfect home has never been easier!

Marketing

Source: BBC News | Pepsi

Pepsi Max AR Bus Shelte

This AR campaign placed a digital display in a bus shelter that showed a variety of scenarios, including aliens attacking the city and a tiger escaping from the zoo, providing an engaging and memorable experience for commuters.
Source: UniteAR: Augmented Reality

Augmented Reality for Packaging - Fanta Takeover | AR case study

Teaming up with Shazam and Fanta, we collaborated with Anthem Worldwide to create a unique AR component to Fanta’s takeover campaign. Delivered through the Shazam app, teens were able to scan Shazam codes on Fanta packs for the chance to win an awesome prize and unlock unique Face-filters.
Source: UniteAR: Augmented Reality

Augmented Reality for CPG Branding | AR Apps | Augmented Reality for Marketing and advertising

Educate, entertain and engage your customers in a memorable way with augmented reality. Increase your ROI for CPG branding without spending a lot on traditional advertising.
Source: Skywell Software

Augmented Reality For Packaging – Case of Using AR technology in Food and Beverage industry

Augmented reality marketing is gaining momentum in terms of application for brand promotion, especially in the retail business. AR packaging, for instance, going mainstream among the TOP F&B brands.And here is an example, developed by our AR/VR department, that demonstrates how Augmented Reality can be applied in advertising of beverages.

Healthcare

Source: Marvy Co.

AR Healthcare | AR For Print

AR can be used to provide medical training and education, allowing medical professionals to visualize and practice procedures in a realistic and safe environment.
Source: Plutomen

Blood pressure monitor: ARin healthcare

One application of Augmented Reality is in the visualization of instructions of use. For the Healthcare sector, an application was developed that can render instructions on using a blood pressure monitor into AR, making it easier to learn how to use them.  This was specifically developed for senior citizens hence the use of elements was done accordingly.

Education

Source: BBC News | Pepsi

AR Chemistry Augmented Reality Education Arloon

This AR campaign placed a digital display in a bus shelter that showed a variety of scenarios, including aliens attacking the city and a tiger escaping from the zoo, providing an engaging and memorable experience for commuters.
Source: UniteAR: Augmented Reality

Augmented Reality for Packaging - Fanta Takeover | AR case study

Teaming up with Shazam and Fanta, we collaborated with Anthem Worldwide to create a unique AR component to Fanta’s takeover campaign. Delivered through the Shazam app, teens were able to scan Shazam codes on Fanta packs for the chance to win an awesome prize and unlock unique Face-filters.
Source: UniteAR: Augmented Reality

Augmented Reality for CPG Branding | AR Apps | Augmented Reality for Marketing and advertising

Educate, entertain and engage your customers in a memorable way with augmented reality. Increase your ROI for CPG branding without spending a lot on traditional advertising.
Source: Skywell Software

Augmented Reality For Packaging – Case of Using AR technology in Food and Beverage industry

Augmented reality marketing is gaining momentum in terms of application for brand promotion, especially in the retail business. AR packaging, for instance, going mainstream among the TOP F&B brands.And here is an example, developed by our AR/VR department, that demonstrates how Augmented Reality can be applied in advertising of beverages.