Keynote Address at Gaming & Animation Confex 2023

Nike 21Mn ✅ | Spotify 36.8Mn✅ | Sunsilk 50.9Mn ✅: That’s the number of people these brands engaged with mini-games in The Metaverse!

In my Keynote Address at Gaming & Animation Confex 2023 - 'Brands and Gamification: A Match Made in Heaven!'💡 I shared how leading brands made revenue & created successful consumer engagement models in The Metaverse.

𝐀 𝐌𝐞𝐭𝐚𝐯𝐞𝐫𝐬𝐞 𝐢𝐬 𝐧𝐨𝐭 𝐚 𝐌𝐞𝐭𝐚𝐯𝐞𝐫𝐬𝐞 𝐭𝐢𝐥𝐥 𝐢𝐭 𝐦𝐚𝐤𝐞𝐬 𝐦𝐨𝐧𝐞𝐲 𝐟𝐨𝐫 𝐢𝐭𝐬 𝐜𝐫𝐞𝐚𝐭𝐨𝐫𝐬.

If you run a business, I’m sure you are aware of the impact the creator economy has on your GenZ and Gen Alpha audiences. What does The Metaverse have in store?

🎮 In a decentralised Metaverse, creators can directly interact with their audience and consumers without the need for intermediaries. This direct connection allows creators to have more control over their content, pricing, and distribution.

🎮 Metaverse is bridging the gap between creation and monetization and helps a company to generate demand while sustaining its revenue streams.

🎮 The Metaverse offers creators new opportunities to reach audiences, monetize their work, and build their brands.

This is good news for businesses and even those building metaverse solutions for business. This is an opportunity to integrate gamification into your work.

Want to explore how you can leverage gamified experiences for your brand? Let’s connect!

Kudos to the team at DIGITALCONFEX for organizing the wonderful event!

A pleasure to meet fellow industry leaders:

▶ Hanif S., Founder & Chairman, Emirates Holding Group

▶ Mohan Bhuyan, Head of South Asia, Primary Markets, London Stock Exchange Group

▶ Anjali Dutta, VP - Head of Digital Studio (XDS), Tech Mahindra

▶ Anurag Chandra Wg Cdr- Military Transitioning, Deputy Director, Indian Air Force

▶ Rabindra Sah, Chief Engineer - Strategic Projects at Tata Technologies

▶ Ajay Kumar Srinivasan, Program Director, Hero Vired

▶ Gayathri Shri, SnapAR Ambassador, Snapchat

Rrahul Sethi
Keynote Address at Gaming & Animation Confex 2023
5 min read