How Can HR Leaders Leverage The Metaverse?

Rrahul Sethi
March 17, 2023
5 min read
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How Can HR Leaders Leverage The Metaverse?

A study of 1,500 employees and 1,500 employers in the U.S. conducted by ExpressVPN indicates that "nearly 3 in 5 employees and 4 in 5 employers are interested in an immersive workforce." Their research also indicates that "66 percent of employers are excited about the metaverse, and 46 percent of employees share the same excitement."

In November 2021, Lenovo conducted a survey of 7,500 working adults in the United States, the United Kingdom, Brazil, Singapore, China, and Japan, finding that nearly half (44%) of employees are willing to work in the metaverse which presents a new opportunity for businesses.  

3 Things Before You Proceed:

1. The rate of adoption will be crucial. Large businesses will need to move quickly to stay up with metaverse technologies. Otherwise, they risk being outmaneuvered in the race for talent by more nimble rivals.

2. Metaverse should be used as a tool for employee engagement not for management and control.

3. Metaverse-based work needs to be in line with the virtual experiences that employees, especially younger ones, have grown accustomed to receiving from technology in their daily lives as consumers and gamers.

Companies using metaverse for recruitment and employee engagement

Some major companies are already investing in and exploring the potential that the metaverse offers.

Fidelity Investments putting on an event in the metaverse.

KPMG building an innovation hub in virtual reality, where it's providing its partners with an opportunity to experience the metaverse firsthand.

Accenture and Siemens have already found use-cases by setting up virtual offices, virtual recruitment fairs, and even virtual retreats.

Infosys also held its flagship program for children of ‘Infoscions’ entirely in the Meta world. Over 100,000 participants engaged in a fun-filled space that had live workshops, virtual games, live shows, virtual tours, etc.

How HR Leaders Can Handle the Hybrid or Remote Work Trends through the Metaverse

54% of employees feel unengaged at work.

17% of employees are considered “actively disengaged.”

Metaverse training can boost employee engagement by creating a memorable, immersive, captivating learning environment that allows employees to learn and develop at a pace that is conducive to the always-on, hybrid world we live in.

With the shift to remote working during the pandemic, keeping employees engaged has become a top challenge for many companies. You can’t keep 20 people engaged in the flat 2-D environment of a video call; some people don’t like appearing on camera; you’re not simulating a real-life scenario. That is why companies are turning to metaverse-based platforms.”

Employee engagement is vital to productivity and healthy culture. Yet, unfortunately, many organizations struggle to energize and engage their workforce.

Metaverse For Recruitment

The metaverse's integration will help HR attract new-generation personnel who are more interested in unique experiences and possibilities that are suited for the future. As a result, HR can keep up with global recruiters for large corporations.

Companies can have fruitful one-on-one conversations with their potential employees and clientele even before shaking hands thanks to the metaverse's capacity to create socializing spaces like meeting rooms, conference halls, coffee shops, etc. that almost exactly resemble those within the actual world. Not only will the metaverse eliminate the bother of travel and a physical setup, but it will also improve the entire signing procedure.

If you are introducing the company to ten new employees by showing or giving them a PDF document, they will become distracted after ten minutes. What we do instead is have them walk along a 3-D hall or gallery, with 20 interactive stands, where they can explore the company. You make them want to walk the virtual hall, not read a document.”

Metaverse For Better Retention

Workers who quit their jobs due to a preference for remote work or a habit of working from home during lockdowns may reapply later. With the help of the metaverse, HR may modify the value offered by the business to better suit the social and recreational needs of its workforce.

Using new technology is essential for maintaining productivity in the new hybrid culture, and it appears that the metaverse will completely transform the workplace.

Metaverse For Distance Collaboration

Even when co-workers are not physically there together, the metaverse can provide a convincing impression of their presence. Using the metaverse, businesses can manage important meetings, briefings, presentations, training sessions, and events without any lags.

Metaverse For Training and Development

Environments in the metaverse are interesting, fun, and interactive. These characteristics of metaverse upskilling solutions enable businesses to build impactful experiences that are immersive.

The metaverse can be used by businesses to train employees in new skills, promote company values, foster trust between staff and management, and more. The fact that everything can be measured is also significant. It gives you justification for the investment beyond a survey, including the length of time spent in the metaverse, engagement levels, and leaderboards.

The metaverse's main strength is its versatility. When used wisely, the metaverse can enhance real-world experiences or offer entirely virtual education. Because of its adaptability, businesses may utilize it for everything from large-scale events to department-specific training.

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Rrahul Sethi
March 17, 2023
5 min read