Nikeland was a virtual store on the popular gaming platform Roblox that was created by Nike, the global sports footwear and apparel company. It was launched in 2020 as a way for Nike to engage with a younger, digital-native audience and offer them a unique, immersive shopping experience.
In Nikeland, users could explore a virtual environment that was designed to look like a futuristic city and visit different areas, such as a stadium and a basketball court, where they could try on different virtual clothing items and accessories. The virtual clothing items were based on real Nike products and could be purchased in the virtual store.
Nikeland was well-received by the Roblox community and generated a lot of buzz in the media. It was seen as a creative and innovative way for a major brand to reach a new audience and provide them with a unique shopping experience. The success of Nikeland on Roblox demonstrated the potential of the metaverse for brands to reach and engage with customers in new and exciting ways.