Augmented Reality for Art and Product Discovery

ARe utilizes AR to enhance art and product discovery experiences


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ARe, a Hungarian creative startup deeply rooted in local design and fashion, utilizes augmented reality (AR) to enhance product and art discovery. Founded with a mission to facilitate digital transformation for brands and designers, ARe explores how AR can enrich traditional media and urban environments. ARe's primary goal is to serve as an innovative marketing communication tool, empowering local entrepreneurs and artists to showcase their creations through AR. This technology revolutionizes the way users interact with products and art by offering a digital twin experience that goes beyond static print media.

The core solution offered by ARe is their AR app, available on both Google Play and the App Store. This app leverages the Wikitude SDK to provide users with an interactive layer of augmented content. Users can access this content conveniently in one place, transforming their perception of products and art pieces into photorealistic digital renderings. Whether it's furniture, clothing, or shoes, ARe allows prospective customers to visualize these items in detail and explore additional augmented features seamlessly.

ARe positions itself as an immersive service platform dedicated to familiarizing brands and designers with emerging trends in the metaverse. Since 2013, ARe has been actively involved in urbanism, gastronomy, arts, and the design scene, integrating AR to enhance physical pieces with digital enhancements. Their partnership with Design and Fashion Weeks in Budapest underscores their commitment to bridging physical and digital realms through innovative technology.

The AR technology employed by ARe includes Wikitude Image Tracking, which detects, tracks, and digitally augments 2D images. This feature is particularly useful for customizing AR experiences tied to image targets such as magazines, books, user manuals, packaging, catalogs, and gaming cards. In summary, ARe stands at the forefront of AR innovation in Hungary, empowering local creators and businesses to embrace digital transformation and expand their reach through immersive augmented experiences.

Rrahul Sethi
June 26, 2024
5 min read