Beckman Coulter Life Sciences uses VR for Customer Engagement

Beckman Coulter Life Sciences innovates customer engagement with virtual reality


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Key takeaways

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Beckman Coulter Life Sciences' Global Service Team, at the forefront of technological innovation, has collaborated with realworld one to introduce customers to an immersive, virtual-reality experience, transcending the limitations of traditional interactions.

Realworld one's platform serves as the gateway to Beckman Coulter Life Sciences' product range, liberating users from the confines of physical meetings and training sessions. This virtual environment facilitates expert guidance, equipment interaction, and full immersion in laboratory settings, fostering a dynamic and engaging experience for users.

In this virtual space, users can delve into the intricate details of hardware components and explore the intricacies of software workflows. Through self-paced training sessions, users can practice repair and maintenance procedures, promoting muscle memory and enhancing knowledge retention. This approach ensures that users are well-equipped to handle real-world scenarios effectively.

Furthermore, the virtual environment enables collaboration by allowing users to invite colleagues, clients, and business partners into shared virtual showrooms. This eliminates the need for extensive travel, making collaboration more accessible and efficient than ever before. The versatility of virtual reality extends beyond training sessions, as users can upload and integrate various sales, marketing, and training materials in multiple formats, including PDFs, CAD files, presentations, images, videos, and notes. This comprehensive integration enhances the utility of the virtual platform, providing users with a wealth of resources at their fingertips.

Beckman Coulter Life Sciences' virtual reality ecosystem represents a significant advancement in training capabilities and customer experience across the business spectrum. By embracing this innovative technology, Beckman Coulter Life Sciences is paving the way for a new era of interactive engagement, empowering users to explore the possibilities and accelerate solutions.

In conclusion, the collaboration between Beckman Coulter Life Sciences and realworld one marks a transformative shift in how customers engage with products and services. Through the immersive virtual-reality environment, users can unlock new levels of understanding, proficiency, and collaboration, ultimately driving innovation and progress in life sciences.

Rrahul Sethi
June 21, 2024
5 min read