Butterfly Hunt: AR Experience at HillV2

Capture animated butterflies in AR canvas at HillV2 shopping center


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At HillV2, shoppers are invited to participate in an interactive experience where they can capture animated butterflies that float around an experiential canvas. The catch is that these butterflies can only be seen and caught through a provided tablet.

As players move around the canvas, they must be attentive and quick to spot the butterflies. Upon tapping a butterfly, players earn points. Their final score is recorded and displayed on a leaderboard if it surpasses the existing top scores. The main goal of this experience is to bring joy and excitement to players as they explore a virtual forest, discovering butterflies with the assistance of augmented reality (AR) technology.

Participants stand facing the canvas with a tablet in hand. The application on the tablet constantly scans the canvas's surface, searching for specific areas that, when scanned, generate butterflies on the screen. These areas typically mimic where real butterflies would be found, such as on top of flowers or around trees. When a butterfly appears on the screen, players must tap its location to capture it and earn points. Each game is timed, and players' scores are recorded for placement on a leaderboard.

Overall, this interactive experience combines technology with nature, allowing players to engage with their surroundings in a unique and entertaining way. By using AR to create a virtual forest filled with butterflies, HillV2 provides a delightful and immersive experience for shoppers of all ages.

Rrahul Sethi
June 24, 2024
5 min read