Cherry Innovates with VR: Enhancing Sales and Marketing

Cherry uses VR to showcase products, enhance sales, and innovate marketing


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Cherry, a renowned manufacturer of high-end mechanical keyboard switches based in Munich, Germany, has been a staple in the industry since its inception in 1953. Specializing in products for gaming, office, industry, cybersecurity, telematics in healthcare, and more, Cherry prides itself on delivering premium quality tailored to customer needs. With over 500 employees across multiple global locations including Germany, France, the UK, China, Austria, and the US, Cherry continues to innovate its product offerings to stay competitive in saturated markets.

Recognizing the challenge of effectively showcasing their diverse product range to a global audience, Cherry sought to leverage cutting-edge technology to enhance customer engagement. Their solution: a comprehensive virtual showroom developed in collaboration with VRdirect. This virtual reality (VR) platform allows Cherry to present their entire product portfolio in an interactive and immersive environment. Unlike traditional methods that rely on abstract explanations, VRdirect enables Cherry to showcase real-life applications of their products, making the benefits tangible and immediate for viewers.

Rolf Unterberger, Cherry's CEO, expressed enthusiasm for how VRdirect has revolutionized their approach: "VRdirect enabled us to present our product portfolio in a virtual and interactive environment, showcasing real use-case scenarios that are usually inaccessible to clients." This approach not only aligns with Cherry's innovative philosophy but also enhances brand perception and distinguishes them from competitors.

The integration of VR into their marketing strategy has proven instrumental in streamlining sales efforts. Cherry's virtual showroom is accessible across a wide range of devices, including VR headsets, smartphones, and web browsers. This accessibility ensures that sales representatives and marketing specialists can easily demonstrate Cherry's products to customers and prospects worldwide, significantly reducing barriers to engagement.

Moreover, the dynamic nature of VRdirect allows Cherry to update their virtual showroom in real-time, keeping their content fresh and relevant. This flexibility not only enhances user experience but also optimizes resource allocation within the sales department.

Overall, Cherry's adoption of VR technology through VRdirect represents a strategic investment in enhancing customer experience, improving sales efficiency, and reinforcing their position as an industry leader. By leveraging VR to provide immersive product demonstrations and real-life applications, Cherry continues to set new standards in how technology can drive marketing and sales in the digital age.

Rrahul Sethi
June 26, 2024
5 min read