Coca-Cola's Immersive VR Experience

Coca-Cola VR experience at Züri-Fäscht: immersive, automated, entertaining, innovative


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Key takeaways

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At the 2016 Züri-Fäscht, attendees were offered a unique opportunity to engage with the Coca-Cola brand through a virtual reality (VR) experience. This experience was designed to be fully automated and aimed to entertain and immerse visitors in the world of Coca-Cola.

Located in a container at Zurich main station, up to eight people could participate simultaneously, using Samsung GearVR headsets. Upon entering the virtual world, participants found themselves shrunk to a tiny size, standing on an ice cube in a gigantic Coca-Cola glass. The experience included a thrilling leap over a wooden plank into cool water, followed by a dive down to discover a treasure chest filled with Coca-Cola bottles.

The software for the Samsung GearVR was developed specifically for this experience, allowing for control via an external tablet. This setup enabled a synchronized experience for all participants, allowing for the integration of additional elements such as fans and scents to enhance the immersion. Importantly, the application could automatically detect which visitors had donned the VR glasses, ensuring that the experience played out correctly for each individual.

Overall, this VR experience at the Züri-Fäscht provided an innovative and engaging way for attendees to interact with the Coca-Cola brand. By leveraging technology like VR and synchronized experiences, Coca-Cola was able to create a memorable and entertaining experience that aligned with its brand image of fun and excitement.

Rrahul Sethi
June 19, 2024
5 min read