Dr Pepper Snapple's AR Campaign: Boosting Sales and Engagement

The Dr Pepper Snapple Group aimed to boost sales of its new limited-edition cans in the USA and partnered with a visual effects company to create an augmented reality (AR) experience. This AR experience encompassed six brands, including 7UP and Squirt, and was activated by downloading an app and scanning the can with a phone's camera.

Once activated, mini Monster characters would burst from each can and perform, with the characters interacting when two cans were placed side by side. Users could record the experience through the app and share the video on social media. This campaign ran successfully for three consecutive years.

The results of the campaign were significant. Firstly, there was an increase in revenue as customers were incentivized to purchase multiple cans to experience the AR content. Secondly, the interactive nature of the campaign engaged customers and provided them with a unique brand experience. This, in turn, led to an increase in the brand's share of voice on social media, as users shared their experiences online.

Moreover, the sustainability of the solution was a key factor in its success. By running the campaign for three years, the Dr Pepper Snapple Group was able to maintain customer engagement over an extended period, ensuring that the campaign remained fresh and relevant.

In summary, the AR campaign created for the Dr Pepper Snapple Group was successful in driving sales, engaging customers, increasing brand presence on social media, and maintaining sustainability over the course of three years.