Generali AG Innovates Workplace Wellness with VR

Generali AG innovates with VR to promote workplace wellness effectively

HR/ Talent Acquisition

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Generali Deutschland AG, known for prioritizing employee well-being, faced the challenge of effectively communicating the significance of workplace wellness. Their goal was not only to inform but also to actively engage employees, emphasizing the company’s commitment to their health.

As one of Germany's largest insurance groups, Generali Deutschland AG operates under the umbrella of the multinational Generali Group, a leading global insurer headquartered in Italy. The company offers a comprehensive range of insurance products including life, health, and property insurance, catering to both individuals and businesses. To innovate their approach to employee health awareness, Generali Deutschland AG partnered with a technology provider to integrate Virtual Reality (VR) into their annual Health Days. This collaboration aimed to create an immersive experience that would enhance employees' understanding of wellness practices."

Generali New Perspective on Health Communication

The resulting VR experience was designed to be interactive and accessible across various devices such as VR headsets, mobile phones, tablets, and web browsers. It illustrated different health practices in a compelling manner, reaching employees across 11 locations including Cologne, Karlsruhe, and Munich. This widespread engagement underscored employees' interest in and appreciation for the initiative.

Feedback from Generali Deutschland AG highlighted the project’s success in promoting health awareness among employees. Senior representatives, including Diana Kanostrevac, Senior Innovation Consulting, praised the swift transformation of the initial concept into a fully realized VR project. They noted the project's impact in transforming how health and wellness are communicated within corporate environments.

Generali Embracing VR Technology

Key lessons from the project emphasized the importance of early content selection and the need to familiarize employees with VR technology. Ensuring compatibility across multiple platforms proved crucial in maximizing accessibility and showcasing the versatility of VR in corporate settings. In conclusion, Generali Deutschland AG’s venture into VR for health awareness marked a significant step forward in their commitment to employee well-being. By leveraging innovative technology, they not only informed but actively engaged their workforce, setting a new standard for health communication in the corporate sphere.

Rrahul Sethi
June 26, 2024
5 min read