Halliburton Landmark's Virtual DWO Product Launch

Halliburton Landmark's innovative virtual product launch showcases digital transformation leadership


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Key takeaways

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Halliburton Landmark sought to underscore its digital transformation leadership in Exploration & Production operations by hosting a virtual product launch for its new Digital Well Operations (DWO) offerings. Collaborating with Sector 5 Digital, they aimed to create an innovative and engaging online experience that would surpass traditional webinar formats. The primary challenge was to stand out in a crowded digital landscape and deliver content that would captivate audiences while generating interest in the new DWO products and services.

Sector 5 Digital rose to the challenge by developing a captivating virtual event that seamlessly integrated informative presentations with live product demos. This approach allowed Halliburton Landmark to showcase the features and benefits of DWO to a global audience. The event, which attracted over 1,700 unique users, was designed to provide attendees with an interactive and immersive experience that would leave a lasting impression.

The success of the virtual product launch was evident in the high levels of engagement and positive feedback received. Post-event surveys revealed that participants rated the event highly, with an overall satisfaction rating of 4.5 out of 5. Additionally, the event was lauded for its innovation, scoring 4.6 out of 5. These ratings underscored the effectiveness of the virtual experience in capturing the attention of attendees and delivering valuable insights into the DWO offerings.

Following the success of the virtual product launch, Halliburton Landmark and Sector 5 Digital continued their collaboration, conducting a series of similar virtual experiences in 2021. These subsequent events built on the foundation laid by the initial launch, further solidifying Halliburton Landmark's position as a leader in digital transformation for the Exploration & Production sector.

Overall, the virtual product launch for Halliburton Landmark's DWO offerings was a resounding success, showcasing the power of innovative digital experiences in driving engagement and generating interest. Through their collaboration with Sector 5 Digital, Halliburton Landmark was able to deliver a compelling and impactful virtual event that set a new standard for product announcements in the digital age.

Rrahul Sethi
June 17, 2024
5 min read