Innovating Healthcare and Fitness with AR and VR Technologies

AR enhances pharmaceutical education; VR transforms fitness with Circuband

Medical & Pharma

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GSK partnered with Corvecto to enhance client understanding and education about their pharmaceutical products, such as the Breo Inhaler.

Utilizing augmented reality (AR) technology on smartphones, users can now visualize and explore how these medications interact within a realistic human body in a "holographic" AR environment.

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Circuband, known for their innovative resistance band products, has integrated their MyoTracker component to digitally connect with mobile devices for tracking counts and resistance levels. With Corvecto's collaboration, this experience has been expanded into a Virtual Reality (VR) workout.

Through this VR workout, users apply resistance to each end of the Circuband to engage in games, achieve fitness objectives, and undergo a comprehensive full-body workout using a compact and portable solution.

Rrahul Sethi
June 25, 2024
5 min read