Middle Atlantic Enhances User Experience with 2D Configurator

Middle Atlantic Products improves user experience with interactive 2D configurator


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Middle Atlantic Products, a division of Legrand AV, has upgraded its legacy product quoting and ordering systems to enhance the user experience for its channel partners and customers. The company now utilizes an interactive 2D rack configurator, allowing partners and customers to design, quote, and order customizable racks online, 24/7, without extensive product knowledge.

The decision to replace their outdated configuration tools was driven by the need to improve user experience. Middle Atlantic sought a scalable, cloud-based configure-price-quote (CPQ) solution with visualization capabilities for spatial product orientation and positioning. After evaluating various options, they chose Axonom's Powertrak 2D Product Configurator for its interactive drag-and-drop feature and integration with Salesforce.com.

With Powertrak, users can customize racks, credenzas, and lecterns, with features like 2D CAD exports, shop assembly documentation, and a single part number for a design. The tool enhances the sales quoting and ordering experience for businesses selling configurable products, allowing customers to custom-design racks from anywhere in the world, on any device.

The configurator offers notable features such as the ability to add profit margin markup to quotes, an updated 'My Projects' page for organization, and an expanded range of rack series options. Customers and partners can drag-and-drop BOM components into the 2D visual rendering, reposition them, monitor pricing, and change viewing angles in real-time.

The results have been significant, with Powertrak helping Middle Atlantic Products manage its quote-to-cash cycle, streamline partner and customer interactions, and provide a superior ordering experience. The configurator has been well-received, with over 10,000 registered users since its launch and recognition as a Platinum Award winner for Best Design Services in 2018. Overall, Middle Atlantic's adoption of Axonom's Powertrak 2D Product Configurator has transformed its digital catalog into a highly interactive selling tool, simplifying the design and ordering process for its customers and partners.

Rrahul Sethi
June 14, 2024
5 min read