Skytron Revolutionizes Medical Equipment Design

Skytron, a manufacturer of surgical lights, booms, and tables, has introduced a web-based configure, price, quote (CPQ) solution for its distributors, healthcare planners, and designers. This visual CPQ suite allows sales professionals to configure medical equipment, design accurate floor plans, present quotes, and invite customers to experience designs in virtual reality.

Headquartered in Grand Rapids, Michigan, Skytron specializes in designing and manufacturing innovative solutions for the acute care market, focusing on areas like operating rooms, emergency rooms, and intensive care units. With nearly 500 employees, Skytron provides healthcare facilities with products that emphasize efficiency, versatility, reliability, and cost savings.

The need for a visual quoting and ordering system arose from the limitations of Skytron's previous visualization tool, which was not user-friendly and failed to keep pace with evolving technology and customer expectations. Skytron sought a solution that would visually communicate product benefits, simplify configurations, speed up design concepts, ensure accurate quoting, and enhance engagement with healthcare planners and designers.

To differentiate itself in the market, Skytron prioritizes customer experience, working closely with healthcare teams to plan, design, and create custom solutions. A visual configurator with floor space planning and dynamic movement capabilities helps convey concepts more effectively, especially for products with multiple points of rotation and functionality.

After evaluating various companies, Skytron chose Axonom for its ability to provide an easy-to-use visual configuration solution that integrates quoting and visualization seamlessly. The Powertrak 3D Visual Product Configurator allows users to build and design products, generate quotes, and complete orders interactively and accurately. Users can place 3D models of Skytron products and third-party equipment in virtual environments, present designs for approval, and complete orders in real-time.

Skytron expects Powertrak to be more widely adopted, easier to use, and more effective in communicating solutions to customers compared to its legacy tool. This technology enables Skytron to stay current and meet the increasing expectations of its customers, ultimately improving workflow efficiencies and equipment placement in healthcare spaces.