The Lego Movie 2 AR Dance Experience
Marketing
Key takeaways
The Lego Movie 2 Augmented Reality (AR) booth offers an immersive experience where users can interact with characters from the movie. Set in an enclosed booth, the AR technology brings the characters to life, allowing users to dance alongside their favorite Lego characters in a vibrant and engaging environment.
The primary goal of the AR booth is to promote and raise awareness of "The Lego Movie 2". By offering an interactive and memorable experience, the booth aims to sustain interest among fans and drive excitement for the movie's release.
The AR booth utilizes motion sensors to detect when a user stands in front of the screen. Once detected, a live feed of the user is streamed, and AR technology is used to overlay Lego characters onto the screen. Users can then dance alongside these characters as music and vibrant displays create a lively and entertaining atmosphere reminiscent of a dance stage.
Overall, the Lego Movie 2 AR booth provides an innovative and engaging experience for fans of the franchise. By leveraging AR technology, the booth offers a unique way for users to interact with the movie's characters and immerse themselves in the world of Lego.
