Top-Line Furniture: Augmented Reality Shopping Experience

iOS app transforms furniture shopping with immersive augmented reality experience

Retail/ Ecommerce

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Key takeaways

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INSPIREQ approached Gravity Jack with a vision to revolutionize furniture shopping through augmented reality (AR). Together, they developed the Top-Line Furniture app, exclusively for iOS devices, aimed at offering customers a unique "try before you buy" experience. Utilizing Apple's ARKit technology, the app seamlessly integrates lifelike 3D models of furniture into users' home or office environments.

The app's standout feature lies in its ability to allow users to virtually place true-to-size furniture within their space. By leveraging ARKit's spatial awareness capabilities, the app accurately detects flat surfaces and other objects in the room, ensuring that furniture models are placed realistically on the floor. Users can rotate these 3D models in any direction and lock them in place to explore different angles, colors, and features. This interactive functionality enhances the shopping experience by providing a realistic preview of how furniture will look and fit in real-world settings.

Gravity Jack's development process for the Top-Line Furniture app followed a structured approach. Beginning with user story mapping, the team immersed themselves in understanding user needs and preferences. Wireframing translated these insights into visual blueprints, ensuring alignment between design and development teams before proceeding. Thoughtful UI/UX design integrated brand elements and intuitive navigation, crucial for delivering a cohesive and engaging user experience.

Development phase focused on leveraging ARKit to its fullest potential, ensuring robust integration and functionality of 3D assets optimized for mobile use. Throughout the process, rigorous quality assurance testing at each milestone guaranteed a seamless and bug-free application. The collaboration culminated in a coordinated launch phase, where Gravity Jack worked closely with INSPIREQ to finalize deployment strategies and ensure the app's readiness for its target audience.

Overall, the Top-Line Furniture app represents a cutting-edge application of augmented reality in retail, transforming how customers interact with furniture before making purchase decisions. By combining innovative technology with meticulous design and development processes, Gravity Jack and INSPIREQ have created a compelling solution that enhances customer engagement and satisfaction in the furniture shopping experience.

Rrahul Sethi
July 1, 2024
5 min read