Transforming Medical Demonstrations: Baxter Hillrom's AR Innovation

Baxter Hillrom innovates medical demos with AR for surgical equipment


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Key takeaways

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Baxter Hillrom faced a significant obstacle in physically demonstrating their advanced medical equipment, particularly the PST 500 Precision Surgical Table, to potential clients and medical professionals. The challenge stemmed from the cumbersome nature of the equipment, making it impractical to transport for on-site demonstrations.

To address these limitations, Baxter Hillrom turned to Augmented Reality (AR) technology as a solution. Collaborating with Hiverlab, they developed a groundbreaking AR application designed specifically for the PST 500. This application offered users a virtual, interactive experience to explore and comprehend the intricate details and functionalities of the surgical table.

The AR app featured several key components to enhance the demonstration experience:

Realistic Visualization: It presented a detailed 3D visualization of the PST 500, allowing users to examine its design and features up close.

Functional Demonstration: Users could interact virtually with the surgical table, adjusting settings, exploring different configurations, and gaining insights into its operational aspects as they would in a clinical environment.

Portability: Unlike traditional methods requiring physical transport, the AR app enabled Baxter Hillrom to showcase the PST 500 anywhere using a smartphone or tablet. This flexibility expanded accessibility to potential clients globally.

Educational Resources: The application included comprehensive educational content such as instructional videos, user manuals, and technical specifications. This ensured that users had access to all necessary information about the PST 500.

Baxter Hillrom's adoption of AR technology through the Medical AR App for the PST 500 Surgical Table marked a pivotal advancement in their product demonstration capabilities. By leveraging AR, they transcended the limitations of physical demonstrations and offered an engaging, informative, and portable experience to their audience. This strategic use of technology not only enhanced product understanding and accessibility but also positioned Baxter Hillrom at the forefront of innovation in the healthcare sector.

In conclusion, this case study underscores the transformative impact of AR in overcoming challenges related to showcasing complex medical equipment. Baxter Hillrom's initiative not only facilitated better engagement with clients but also contributed to improved patient care through enhanced understanding and adoption of advanced surgical technologies.

Rrahul Sethi
June 28, 2024
5 min read