VR for Enhanced Product Presentation

Zebra Athletics adopts VR to enhance product presentation and sales


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Zebra Athletics, a leading outfitter of training facilities, has embraced 3D visualization and virtual reality (VR) technology to enhance its product presentation and sales process. With over 750,000 mats sold worldwide, Zebra Athletics has a strong presence in the industry, outfitting gyms and studios with high-end mats and equipment for over two decades.

Despite its success, Zebra Athletics faced challenges in presenting complex, multi-room designs to customers. Traditionally, the company relied on physical product samples, photography, and catalogs at trade shows. However, to revolutionize its approach, Zebra Athletics introduced interactive, immersive, and visual technology to showcase its products to MMA, tactical combative, and yoga facilities.

At the Martial Arts SuperShow in Las Vegas, Zebra Athletics unveiled its 3D room configurator, allowing attendees to explore virtual training centers used by UFC and Bellator fighters. This immersive experience provided a first-person view of Zebra products inside various rooms with unique sizes and dimensions.

Kyle Fisher, President of Zebra Athletics, emphasized the importance of delivering the company's full catalog in an exciting and interactive manner. VR allowed customers to discover the products in a new and engaging way, while also ensuring that facility owners could design their spaces confidently and efficiently.

3D visualization and VR proved to be effective tools for educating and demonstrating products on the trade show floor. VR enabled customers to visualize products in different rooms and understand their relationships within the facility. This level of realism and interactivity surpassed traditional 3D CAD drawings or renderings.

The audience, including UFC fighter Daniel Cormier, reacted positively to the VR experience, appreciating its immersive and realistic feel. Moving forward, Zebra Athletics plans to use 3D visualization and VR to showcase home gym and garage layouts, allowing potential clients to design their spaces in real-time and make adjustments on-the-fly. The company aims to showcase its entire catalog and expand into new markets using this technology.

Rrahul Sethi
June 14, 2024
5 min read