VRCraftworks' Audible Experience with The Guardian Labs

VRCraftworks teams with The Guardian Labs to enhance Audible accessibility


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VRCraftworks collaborated with The Guardian Labs to launch an accessible Augmented Reality (AR) feature, aimed at allowing users to listen to audiobook samples via their mobile phones using AR markers on newspapers. The initiative included an offer for users to sign up for a complimentary 30-day trial and download their first audiobook at no cost.

The AR experience was crafted using ZapWorks and distributed through the Shazam AR platform, renowned for its reach of 150 million active users monthly. Released on July 21st, 2018, the project aimed to enhance Audible's user experience by enabling seamless browsing, sampling, and purchasing of audiobooks directly from an AR-enhanced insert in The Guardian.

This initiative marked a significant advancement in making Audible more accessible and interactive, empowering readers to explore a diverse selection of audiobooks and related content. Users could easily sign up for the trial and delve into a library of offerings through the AR-enhanced newspaper insert.

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The collaboration with The Guardian Labs ensured extensive exposure and engagement, furthering Audible's accessibility and appeal to a broader audience. By integrating AR technology into the newspaper insert, VRCraftworks effectively brought Audible's audiobook offerings to life, providing a novel and engaging experience for users.

Overall, this project exemplified VRCraftworks' expertise in developing innovative AR solutions, enhancing user engagement, and enriching the digital experience of Audible's audience through interactive and immersive technology.

Rrahul Sethi
June 28, 2024
5 min read