Web AR Adventure with The Wiggles and Tourism Australia

Interactive Web AR brings Australia's charm to children globally


Created by:

Key takeaways

This is some text inside of a div block.

Catalyst is privileged to collaborate with world-leading brands, as exemplified by our recent Web AR project with Tourism Australia and iconic entertainers, The Wiggles. The objective was to craft an engaging Web AR experience tailored for children attending The Wiggles' latest touring show, "Holiday the Wiggly Way." Drawing inspiration from Australia's native wildlife and the vibrant art style featured in The Wiggles' family web hub, Catalyst aimed to create an immersive adventure that captivated young fans.

Developed using 8th Wall technology, the Web AR experience seamlessly integrated elements of Australian wildlife and culture. Children embarked on a virtual journey through Australia's iconic landscapes, encountering cuddly koalas and hopping kangaroos that showcased the country's natural charm. Within this AR environment, beloved Wiggles characters interacted with children, guiding them through activities and challenges. Whether hunting for hidden treasures or discovering fun facts about Australian animals, the experience was designed to ignite curiosity and excitement.

A key highlight was the collaboration with Tourism Australia, which provided essential insights and resources to ensure the authenticity of the AR experience. Leveraging Australia's rich cultural heritage and stunning landscapes, Catalyst and Tourism Australia aimed to inspire children globally to explore and appreciate the wonders of the world. The result was a magical AR adventure that enthralled young audiences and brought the essence of Australia to life in a playful, interactive manner. The partnership between Catalyst, Tourism Australia, and The Wiggles underscored the power of creativity and innovation in forging meaningful connections with audiences of all ages.

In summary, Catalyst's Web AR project with Tourism Australia and The Wiggles showcased the limitless potential of merging technology with storytelling. By blending Web AR's enchantment with The Wiggles' charisma and Australia's beauty, Catalyst created an experience that sparked joy and curiosity among children and families worldwide, fostering a deep appreciation for the world's wonders.

Rrahul Sethi
July 1, 2024
5 min read