How did Adani Realty engage customers in The Metaverse?

Rrahul Sethi
May 26, 2023
5 min read
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Welcome to this week’s newsletter! Excited to bring yet another insightful piece on the Metaverse and its UseCase for you all!

The Metaverse revolutionizes the way we interact with real estate, igniting a spark of excitement and possibility. It's a digital universe where boundaries blur, where innovation and imagination converge to create a dynamic and immersive experience.

So, what exciting prospects await real estate ventures in the realm of the Metaverse?

As the Metaverse presents an array of limitless opportunities, numerous real estate companies are eagerly jumping on board, and among them is the distinguished Adani Realty.

Adaniverse - Adani Realty's groundbreaking offering is the first-ever move to engage real-estate customers in The Metaverse & NFT Marketplace.

Homebuyers often have to wait for years before they get possession of their home- delaying the happiness of owning the home.

“We are empowering our buyers to have a realistic and immersive experience of the property before and after they purchase it. We believe this is a game changer for the real estate industry.”
Rajeeb Dash, Head of Sales and Marketing, Adani Realty

Click below to check-out AdaniVerse

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How did Adani Realty utilize this innovative technology to its advantage?

Adani Realty crafted an extraordinary immersive experience for homebuyers of their esteemed project, TEN BKC. With visionary zeal, Adani Realty has embraced the power of the Metaverse, bringing forth an unparalleled journey for prospective homeowners. Within this captivating digital realm, buyers are transported into a world where their dreams and aspirations take shape, allowing them to envision and engage with their future homes like never before.

Upon acquiring your dream home, you will receive ownership in a revolutionary format—NFTs (Non-fungible tokens)—granting you immediate virtual possession. This innovative approach enables you to embark on a captivating journey through your property, exploring its intricacies and enjoying its array of amenities, even during the construction phase.

What's more, you have the freedom to extend virtual invitations to your loved ones, allowing them to join you in experiencing the magic of your future abode. With this pioneering leap in technology, the boundaries between the physical and digital worlds blur, empowering you to forge unforgettable memories and create a sense of belonging even before the keys are in your hands.

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What does Adaniverse offer the customers?

1. Immersive Virtual Experience: Adani Realty created an immersive virtual experience within the Metaverse, allowing homebuyers of TEN BKC to explore their future homes in a digital environment. This innovative approach enables buyers to visualize the spaces and experience them in a realistic and interactive manner.

2. Metaverse Technologies and Platforms: Adani Realty utilized advanced Metaverse technologies and platforms to bring their vision to life. By partnering with, they leveraged cutting-edge tools and solutions to deliver a seamless and captivating virtual experience.

3. Eliminating Wait Times: One key aspect of Adani Realty's Metaverse approach is to provide immediate access to the dream home experience. Buyers don't have to wait for years for their homes to be built; instead, they can step into their virtual homes right after the purchase, enjoying a sense of instant gratification

4. Redefining Home Buying Journey: Adani Realty's Metaverse strategy transforms the traditional home buying journey. It enables buyers to engage with their future homes in a virtual environment, fostering a deeper emotional connection and a more immersive decision-making process

5. Enhanced Accessibility: The Metaverse platform utilized by Adani Realty transcends geographical barriers, providing accessibility to potential buyers from anywhere in the world. This expands their reach and allows them to tap into a global market of interested homebuyers.

Adani Realty's Metaverse exemplifies its visionary marketing strategy. By wholeheartedly embracing this cutting-edge technology, they set themselves apart from competitors and establish their position as pioneers in the industry. This bold move not only captures the attention of tech-savvy homebuyers but also resonates with those seeking immersive and futuristic encounters., the leading innovator in immersive technology made this virtual world come to life in just 30 days. is simplifying metaverse deployment with its intuitive interfaces and no-code solutions. They reduce deployment time and cost significantly, enabling organisations to create captivating Metaverse Experiences effortlessly. Convrse is the right choice if you are looking for engaging gamified metaverse spaces to be deployed for your business.

I am convinced – Where do I begin?

If you are looking to build an engaging Metaverse Onboarding solution, contact Rrahul Sethi {rrahul.eth} Sethi, Metaverse Expert & Founder, Metaverse911™

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Rrahul Sethi
May 26, 2023
5 min read