How did Kotak Mahindra Bank successfully engage 35,000 employees in the metaverse?

Rrahul Sethi
April 19, 2023
5 min read
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Greetings, fellow metaverse enthusiasts!

I'm thrilled to connect with you through Metaverse911 Weekly Dose.

As a global metaverse expert, I've seen firsthand the transformative power that the metaverse can have on businesses.

I am sure you all will agree that as important as is the technological transformation, even more important are the flag bearers of this change. One such pioneer is Kotak Mahindra Bank, Brandon Hall Awardee for their metaverse experience in 'Learning-a-fair' #employeeengagement.

People always frown when it comes to banks and technology. Kotak knocked out all prejudices with this incredible move!

In today’s newsletter, let’s explore how Kotak successfully engaged 35000+ employees in the metaverse!

Why did Kotak choose the metaverse?

Metaverse adoption is essential for companies to stay competitive. It's a fun and #immersive way to connect with employees, build a strong #teamculture, and foster creativity.

  • Physical events can be a real drain on your wallet! Between booking a venue and allocating resources, the costs can quickly add up. And let's not forget about the limited number of people who can attend, that's where the metaverse comes in, with its immersive world.
  • It's tough to know if physical events are successful. You can't count how many people came to your booth, how many talks they attended, or what they talked about. With Metaverse you can analyse the metrics and prepare for future events better.  
  • Unless the content is dynamic and keeps your employees engaged, it's not actually effective. But with metaverse, it's a different story - it's interactive and keeps you engaged throughout the process.

How did Kotak host a successful metaverse experience?

Kotak partnered with GMetriXR to build a user-friendly metaverse experience for its employee engagement. GMetri's no-code creation tools allowed Kotak’s learning metaverse to grow, and add learning modules, virtual classrooms as well as live interactions with ease through a browser-based toolkit. Below is how it engaged the employees:

  • In Learning-a-fair’s immersive world you can interact with colleagues and digital objects in real time- that's exactly what Kotak Mahindra Bank's Learning Metaverse is all about!
  • With multiple speakers from across the globe, virtual classrooms, and a grand learning center, this metaverse is designed to foster collaboration, engagement, and innovation among employees.
  • Built on the no-code metaverse toolkit GMetri, this learning metaverse allows for real-time interactions with people, places, and things. It can be accessed via mobile phones, desktops, and even immersive reality headsets.
  • The user-friendly nature of the experience made it very easy for the employees to engage and get exposed to the new technology.
  • At the heart of Kotak’s metaverse is #gamification - treasure hunts and quizzes that keep viewers engaged while they learn.

With the ability to add new modules, virtual classrooms, and live interactions with ease, the learning metaverse is a constantly evolving platform that helps Kotak achieve its operational efficiency goals.

Kotak Mahindra Bank's Learning Metaverse is a never-ending journey towards growth and operational efficiency!

I am convinced – Where do I begin?

Looking to dive deeper into the world of metaverse and its game-changing impact? Then be sure to connect with Rrahul Sethi, the Founder & #Metaverse Coach at Metaverse 911.

If you are curious to find out more ways to expand your business and become a recognised industry leader:

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Rrahul Sethi
April 19, 2023
5 min read