Why are automobile giants launching products in The Metaverse?

Rrahul Sethi
November 24, 2023
5 min read
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Hey folks,

We are excited to bring you this week’s latest edition in Metaverse911™ Weekly Dose where we will enter an uncharted territory, a recent phenomenon that has taken the auto industry by storm: Product Launches in Metaverse.

Now, nobody is oblivious to the power that virtual reality holds, but how does it contribute to launching a product?

In our recent #linkedInevent, we discussed how brands can reach their maximum potential and engage their consumers by launching their products in the Metaverse. First of all, we would like to thank our ever-so generous audience that has supported us at every turn. Your feedback and engagement motivate us and we are eternally grateful.

Our panel consisted of visionary industry leaders to ponder over the magnificence of Metaverse:

  • Piyush Gupta, Chief Executive Officer, Vosmos
  • Rohit Verma, Customer Acquisition Specialist
  • Sunil David, Digital Tech Consultant, Ex-Regional Director (IoT), AT&T India

In case you missed the event here is the link for you to visit: https://www.linkedin.com/events/upskillingworkforceinautomotive7120365097213972480/theater/

Here's a video demo of how BMW, Hyundai, Skoda & MG Motors are doing it: https://www.linkedin.com/posts/rsethi_automotiveindustry-immersivelearning-virtualreality-activity-7125701244580429825-STdw?utm_source=share&utm_medium=member_desktop

Why is the automotive industry looking towards The Metaverse for product launches?

  1. Interactive Engagement: The metaverse provides interactive and immersive experiences, allowing attendees virtual test drives and freedom to explore vehicles and engage with one another.
  2. Cost Savings: Metaverse launches offer cost-effective alternatives by eliminating expenses related to physical venues and travel.
  3. Global Reach: Geographical limitations vanish, enabling a worldwide audience to partake in the event.
  4. Data and Analytics: Real-time data collection within the metaverse yields valuable insights for product enhancement and marketing strategies.
  5. Virtual Showrooms: Attendees can explore diverse vehicles, configurations, and options without physical limitations.
  6. Gamification: Gamified elements entertain and engage attendees with challenges, quests, and rewards.
  7. NFTs and Virtual Economies: Integration of NFTs and virtual economies generates exclusive digital assets, fostering engagement and brand loyalty.

How are brands doing it already?


Hyundai Motor vitalizes future mobility in Roblox Metaverse Space, Hyundai  Mobility Adventure
  • Hyundai has sccessfully engaged consumers through the metaverse. It has introduced them to the new world of Hyundai Motor's products and future mobility solutions before even launching the Venue N Line in Hyundai Mobility Adventure, watering long- lasting relationships.
  • Hyundai's metaverse initiative targeted tech-savvy young consumers, allowing them to explore virtual realms beyond the physical world.
  • Attendees could freely navigate five virtual zones, experiencing Hyundai Motor products, playing games, and completing various tasks.
  • Participants could virtually drive Hyundai Motor vehicles like NEXO and IONIQ 5, operate robotics, purpose-built vehicles (PBV), and urban air mobility (UAM) transportation devices.
  • Users could create avatars, upgrade personal parking garages, and engage in various social activities for a diverse metaverse experience.
  • Through an open beta service, users could provide feedback to enhance the quality of virtual experiences, ensuring customer satisfaction upon the official launch.


Škoda meets Metaverse: Exploring new technologies and reaching younger  customers through the Škodaverse - Škoda Storyboard
  • Skoda introduced the "Skodaverse," allowing consumers to customize avatars with exclusive Skoda skins and explore their virtual island.
  • The platform enables consumers to experience the latest Enyaq Coupé RS iV, take virtual test drives, explore NFT exhibitions, and participate in digital conferences.
  • Skoda's immersive experience in the Skodaverse extended to the IIHF Ice Hockey World Championship, offering engaging opportunities for hockey enthusiasts to enjoy live game viewings and interactive challenges.


Ride A Virtual Motorcycle In BMW's New VR Metaverse - VRScout
  • BMW stepped into the metaverse with the launch of the CE02, an electric scooter designed for urban mobility.
  • Users could enjoy features like virtual test rides, interaction with other fans, and participation in mini-games with rewards.
  • This experience allows users to closely examine the CE02's design and learn about its technical features through immersive digital engagement.

MG Motors:

MGverse launched as MG Motor India's take on the Metaverse: Details  explained - Times of India
  • MG Motors created the MGverse, introducing tech solutions such as assisted buying, online financing, digital art creation with NFTs, and in-car services.
  • MGverse combined multiple virtual spaces, providing fans, customers, partners, and employees a platform to work, meet, play, and socialize.
  • The five experience centers in MGverse included options for personalizing and building cars, exploring NFT galleries, connecting through MGCC, enjoying a gaming arena, and accessing a knowledge center for upskilling and training.

I Am Convinced- Where Do I Begin?

Vosmos is the one building one of the most incredible product launch experiences that can help you launch your product by providing you with a space of your own in the metaverse. Vosmos’ mission is to streamline the process of setting up space in the metaverse while simultaneously facilitating connectivity and helping consumers get experience in virtual reality.

If you want to know more or want their services, reach out to Rrahul Sethi, #Metaverse expert & Founder, Metaverse 911  and we’ll connect you to the team!

If you want to know more about how you can use metaverse to stand apart from the crowd…

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Rrahul Sethi
November 24, 2023
5 min read