9FIVE Enhances Online Shopping with Virtual Try-On Technology

9FIVE uses Virtual Try-On for enhanced online eyewear shopping experience


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Founded in 2014, 9FIVE is a luxury eyewear brand known for its high-quality materials, stylish designs, and exceptional customer experience. The brand prides itself on offering the finest handmade luxury sunglasses and prescription eyewear, leading the industry with trend-setting styles.

Recognizing the importance of the try-on component in eCommerce, 9FIVE adopted Virtual Try-On technology to enhance the online shopping experience. This technology, developed by LEVAR, allows customers to see how different styles fit their unique facial features and personal style, removing the guesswork from online eyewear shopping. LEVAR's virtual try-on offers hyper-realistic 3D product models and precise augmented reality execution, significantly boosting customer engagement, conversion rates, and reducing returns—a common issue for online-only retailers.

The implementation of Virtual Try-On has enabled 9FIVE to offer a personalized shopping experience to all customers, from new shoppers to loyal returning ones. It has attracted new customers who are unsure about frame fitting and given returning customers a preview of new colors and styles. In the three months since launching with LEVAR, 9FIVE has seen impressive improvements in conversion rates, sales, and return on AR spend (R.O.A.R.S), demonstrating the effectiveness of this technology in enhancing customer experience and driving business growth.

Rrahul Sethi
May 28, 2024
5 min read