Aditya Birla Capital Revolutionizes Life Insurance with OneVerse: A Metaverse for the Future

Explore Aditya Birla Capital's OneVerse: A Metaverse for Life Insurance Needs, Transforming Customer Engagement.


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In the dynamic landscape of financial services, innovation is the key to staying ahead. Aditya Birla Capital, a major player in the financial sector, has taken a significant leap into the future with their groundbreaking Metaverse platform, OneVerse. This blog explores how Aditya Birla Capital is reshaping the life insurance industry through this immersive virtual experience.

The Metaverse: A New Frontier for Financial Services:

The Metaverse, a virtual interconnected universe, has gained popularity beyond gaming and entertainment. Aditya Birla Capital recognizes its potential to connect with tech-savvy customers in ways traditional methods cannot.

OneVerse: Bringing Life Insurance to the Metaverse:

Aditya Birla Capital's OneVerse is the first-ever Metaverse platform exclusively for life insurance. It creates a virtual replica of physical branches, allowing users to bridge the gap between the physical and digital worlds by creating their digital twin with just a selfie.

24/7 Customer Support in the Metaverse:

Aditya Birla Capital Launches One Verse to Offer Customers an Immersive &  Interactive Experience in the Metaverse

OneVerse stands out with its 24/7 customer support. Trained agents are present within the Metaverse to address queries, engage in conversations, and provide support, ensuring customers receive assistance whenever needed, enhancing the overall user experience.

Engaging the Tech-Savvy Generation:

Recognizing the importance of catering to the younger, tech-savvy generation, OneVerse provides a unique and interactive way for them to explore life insurance options.

The Versatility of OneVerse:

  • Virtual Lounge: Interactive displays and digital walls showcase Aditya Birla Capital's Protecting, Investing, Financing, and Advising solutions.
  • Digital Avatars: Users can create digital avatars and interact with representatives within the Metaverse.
  • Self-Service Channels: Accessible through WhatsApp, bots, and web portals for convenient information and assistance.
  • Access Anytime, Anywhere: OneVerse ensures customers can access financial products and schemes at their convenience in a secure and interactive space.
  • Virtual Branches: A virtual replica of physical branches allows real-time interaction with customer care executives.

Pioneering the Virtual Lounge in the Metaverse:

With OneVerse, Aditya Birla Capital becomes a pioneer in opening a Virtual Lounge in the Metaverse, showcasing their commitment to innovation and dedication to providing cutting-edge solutions.

Join the Metaverse Experience:

Embracing the future of finance and insurance, platforms like OneVerse highlight the endless possibilities of the Metaverse. Aditya Birla Capital invites you to explore this digital realm and share your thoughts on the experience.


The Metaverse is evolving rapidly, and Aditya Birla Capital's OneVerse is leading the way, setting new standards for customer engagement and accessibility in the world of life insurance. The fusion of technology and finance has never been more exciting, and the journey has just begun.

Rrahul Sethi
June 3, 2024
5 min read