AR Filters for Netflix Premiere

CamOn XR and Netflix create engaging TikTok filter for premiere


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CamOn XR collaborated with Netflix to develop a TikTok filter for the premiere of the movie "Leaving the World Behind."

To boost engagement uniquely, we designed a filter featuring a challenge for users: Select a favorite end-of-the-world series. By tilting their heads to either side, users continually choose between two series until they reach their ultimate favorite.

This challenge reflects the movie's plot, where a family confronts an apocalyptic situation. The filter aims to engage users in a fun and interactive manner.

Rrahul Sethi
June 3, 2024
5 min read