Assault Fitness Revolutionizes Fitness with AR Technology

Assault Fitness pioneers fitness equipment, boosts sales with AR technology


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Founded in 2004, Assault Fitness specializes in designing, manufacturing, and supplying top-quality fitness equipment to support, educate, and inspire a wide range of users, from professional athletes to fitness novices.

Assault Fitness has set high standards in the fitness industry through its innovative equipment and commitment to educational development. The company began with the groundbreaking Assault AirBike and has since established itself as a key player in the CrossFit and combat sports communities.

The integration of 3D and augmented reality (AR) technology from LEVAR has significantly improved Assault Fitness's conversion rates. Before partnering with LEVAR, Assault Fitness had experimented with 3D videos but had not fully embraced AR technology. LEVAR made it easy for Assault Fitness to introduce AR to their customers, allowing them to visualize products in their own spaces and illustrating how accessible a fitness lifestyle can be.

LEVAR's Spotlight Viewer enhances the online shopping experience by curating macro images and key product features while adjusting the 3D Viewer camera angle to showcase the most important aspects of each bike or treadmill. This tool functions as a virtual retail salesperson, guiding users through the key features and benefits of the products without needing a physical person. LEVAR's data shows that users who engage with the Spotlight feature convert at a rate eight times higher than standard site traffic.

By partnering with LEVAR, Assault Fitness has been able to offer a more immersive and informative shopping experience, resulting in higher conversion rates and increased customer satisfaction. This collaboration aligns with Assault Fitness’s mission to elevate the standards of life for individuals and communities worldwide, maintaining their position as an industry leader.

Rrahul Sethi
May 28, 2024
5 min read