Corona Premier VR Golf Experience

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Groove Jones collaborated with Constellation Brands’ Corona Premier Team to create an immersive virtual reality (VR) golf experience for the Corona Premier Golf campaign. The Corona Premier VR Golf Tour offers consumers an engaging golf experience through VR technology. Participants wear a VR headset and are transported to the “Corona Premier Clubhouse,” where they can select from three custom-designed locations to play golf:

1. Coastal Breeze: Set against a sandy beach with palm trees and a rustic light tower, this course offers a scenic coastal experience.

2. Mountain Mist: Surrounded by majestic pine trees and snow-capped mountains, this course provides a serene mountain setting.

3. Desert Springs: Located in a desert landscape with mountain ranges in the background, this course offers a unique desert golfing experience.

Designed with both casual players and golf enthusiasts in mind, the game is easy to pick up but offers a challenge to master. Players use one controller to select their club for each shot and can customize their club sizing. The game features a point system based on performance, with an average playtime of 3-5 minutes per game.

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Once players start the game, they are greeted with a breathtaking landscape and can use a floating dashboard (HUD) to select their course and club. Each shot takes them through the course until they sink their putt. Players earn points for achieving the hole within the stroke allotment.

The first hole is a par 3, featuring a significant water hazard and bunkers. After completing the first hole, players receive a summary of their score and move on to the second hole, a par 4 with a dog leg. Both holes offer intricate landscapes, bunkers, and stunning natural elements, making the Corona Premier VR Golf Tour one of the most visually appealing VR golf games available.

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