Disney's HeroMirror AR Experience

Disney-themed AR experience for event guests, enhancing celebration engagement


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During a three-day celebration in Houston, INDE set up a HeroMirror on behalf of Disney, offering guests an immersive AR experience. The HeroMirror featured a variety of Disney characters such as Minnie Mouse, Elastigirl, Vanellope, Shuri from Black Panther, and Rey from Star Wars. Visitors could interact with these characters and take photos with them, enhancing the spirit of the event.

INDE's Disney HeroMirror was customized for the venue and audience, featuring a user-friendly touchscreen interface. Guests could choose their preferred character and AR experience with a simple swipe. The interface guided them through posing for a high-resolution photo, during which the chosen Disney character magically appeared beside them onscreen. A countdown timer ensured they were ready for the photo, and the HeroMirror instantly produced a copy of the photo. Guests could choose to print it via a standalone printer or receive it via email on their phone or device.

To enhance marketing efforts, the photos could be branded with relevant hashtags, such as "#DisneyTech" and "#GHC18". The HeroMirror's interface could also include a payment module for added convenience. Overall, the installation provided an engaging and memorable experience for guests, seamlessly integrating Disney's beloved characters into the celebration.

Rrahul Sethi
May 30, 2024
5 min read