Ford F-150 in 3D Projection

Ford F-150 commercial showcases Canadian resilience with 3D Projection storytelling


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Originating in North America, Ford trucks are renowned for their durability and robustness, integral to Canada's development. The concept aimed to forge a connection between these vehicles and hardworking Canadian families, portraying Canadian resilience through a unique storytelling approach using 3D Projection on the F-150 model itself, revolutionizing traditional car commercials.

The exploration focused on utilizing the F-150 truck as a creative canvas. Collaborating with the acclaimed Canadian illustrator Marcos Chin, custom Interactive Programming and digital integration were developed to enable real-time illustration onto the truck. A full-scale laser scan created a 3D model of the truck for digital manipulation. Marcos then freely illustrated on his tablet, with his work 3D mapped and projected onto the truck in real time, resulting in a visually stunning commercial.

Rrahul Sethi
June 3, 2024
5 min read