Halloween AR Campaign by NYX

NYX and Cirque Du Soleil's AR filters for Halloween makeup campaign


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For their spectacular annual Halloween campaign, NYX Professional Makeup teamed up with Cirque Du Soleil to create a series of captivating looks.

Building on the success of Poplar Studio's collaboration campaigns from 2020 and 2021, NYX Professional Makeup reached out to help bring their vision for this year's Halloween AR filter campaign to life, centered around their makeup range.

NYX Professional Makeup aimed for the filter to capture the essence of their brand by enabling users to virtually try on their Halloween makeup collection, boosting sales during one of the company's most profitable seasons.

The experience they designed begins with red curtains parting to reveal six characters. By tapping on these characters, users can engage with virtual makeup try-on filters, adopting one of six unique looks: salty siren, slithering enchantress, angel face, firecracker, dragon baddie, and pretty pony. Each look is complemented by a matching background theme and animations, such as floating bubbles or flapping angel wings.

This experience launched on Instagram and Snapchat.

Rrahul Sethi
May 22, 2024
5 min read