Madame Tussauds's AR Experience

AR installation at Madame Tussauds quizzes users with historical trivia


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This kiosk-sized installation at Madame Tussauds features Alexander Hamilton, the first US treasury secretary, in an interactive AR experience called "The Incredible Quiz." Developed by INDE, this installation offers a unique photo opportunity with Hamilton and includes a gamified interaction.

Located next to wax figures of other Founding Fathers at Madame Tussauds in Washington, this permanent INDE HeroMirror installation challenges users with multiple-choice questions in a game show-style quiz. The experience, activated by motion sensors, uses real-time gesture control developed by the INDE team, eliminating the need for expensive hardware like Kinect or Real Sense.

Users interact with the experience by lifting their left or right arm to select answers, with Hamilton providing a final score and a prize at the end. Users can also take a digital picture with Hamilton, which can be printed or shared via email.

Rrahul Sethi
May 30, 2024
5 min read