Melanie Martinez's Augmented Reality Fan Experience

Warner Music, INDE's AR booth, enhances Melanie Martinez fan engagement


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Warner Music Experience, the artist services, commerce, content, and media division at Warner Music Group, has collaborated with INDE's AR studio to introduce a unique experiential brand activation using AR and Mixed Reality technology. This activation features the renowned artist Melanie Martinez in an Augmented Reality experience, enhancing fan engagement with next-gen technology.

The collaboration has brought about a significant increase in access to Talent on each tour location, allowing fans 24/7 access to the AR experience. The HeroMirror Augmented Reality photo booth, a creation of INDE, has been customized to showcase Melanie Martinez in an immersive and interactive AR journey. Unlike traditional photo booths, the HeroMirror offers real-time fan engagement metrics and allows for immediate social sharing via HeroMirror emails. This integration of AR technology into Melanie Martinez's 'PORTALS' world tour provides concert-goers with an up-close-and-personal encounter with Melanie in a visually captivating experience.

The HeroMirror, with its user-friendly touch-screen interface, guides fans through a personalized AR interaction with Melanie, creating memorable snapshots that extend beyond the concert venues. Each interaction is digitally captured and instantly shareable via email and social media, enhancing the overall concert-going experience and allowing fans to connect with Melanie in a virtual realm. This innovative platform not only enhances fan engagement but also serves as a distinct marketing avenue for Warner Music Group, enabling brands to establish a more personal connection with their audience.

Rrahul Sethi
May 30, 2024
5 min read