NASCAR's ultimate Fan Experience using Mixed Reality

NASCAR and XTADIUM offer mixed reality fan experience for 2023 playoffs


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NASCAR and XTADIUM are collaborating once again to offer NASCAR fans an exciting viewing experience for the 2023 NASCAR Cup Series Playoffs. This new mixed-reality experience will allow fans to watch all 10 races on Meta Quest headsets, with content available 48 hours after each race.

Fans can enjoy up to eight different camera angles simultaneously, while still being aware of their surroundings. They can customize their viewing experience by moving the screens around their room, making it a unique and immersive way to watch NASCAR races.

This partnership marks the first time a racing event of this kind will be available in mixed reality. The XTADIUM app, developed by YBVR, offers this experience for free on Meta Quest headsets, available only in the US.

NASCAR's Director of Web3, Mitch Rasmussen, expressed excitement about using mixed reality to enhance fan experiences, while YBVR's CTO and Co-Founder, Sebastian Amengual, highlighted the innovative nature of this partnership and encouraged fans to join in from home using their Meta Quest VR Headsets.

All NASCAR content on XTADIUM will be free, and fans can access it by downloading the app on their Meta Quest Headsets.

Rrahul Sethi
May 30, 2024
5 min read