Revolutionizing Fan Engagement: The Global Chess Championship in the Metaverse Breaks Records

Tech Mahindra's Global Chess Championship in the Metaverse breaks records, redefines fan engagement in sports events.


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Key takeaways

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The chess world witnessed a groundbreaking event with the launch of the Tech Mahindra Global Chess League (GCL) in the Metaverse. This unprecedented championship has brought together chess enthusiasts and top intellectual minds in a unique and immersive experience. Let's delve into the insights that make this event a game-changer.

Massive Turnout:

With over 15,000 attendees on the opening evening alone, the GCL has set the stage for a month-long extravaganza. Extrapolating this number over the next 30 days, the event is expected to draw a quarter of a million participants. The scale of participation reflects the league's appeal to a selective and intellectually inclined audience.

Exclusive Audience:

Chess, known for its complexity and strategic depth, appeals to a niche audience. The GCL strategically targets this top intellectual lot, making it an event tailored for those who appreciate the intricacies of the game.

Social Media Buzz:

Attendees have a unique opportunity to capture moments with their favorite chess champions at the designated Selfie Point. These snapshots are then shared on Instagram and Twitter, generating an estimated 1 million-plus impressions daily. This social media engagement not only amplifies the event's reach but also adds a personal touch to the overall experience.

Innovative Live Streaming:

One of the masterstrokes of the GCL is its exclusive 'YouTube Live' streaming available only in the Metaverse. With an average viewing time ranging from 2 to 4 hours, this thought leadership initiative enhances viewer engagement and provides an immersive experience for chess enthusiasts worldwide.

Hall of Fame Experience:

The GCL goes beyond the traditional by introducing a Hall of Fame experience. This includes visually captivating displays of trophies, fan engagement through audio, chat, and video interactions based on selected moments. This multifaceted approach enhances the sense of belonging and excitement within the chess community.


The Tech Mahindra Global Chess League in the Metaverse is not just a championship; it's a transformative experience that brings together the global chess community like never before. This innovative platform sets a precedent for future events, showcasing the immense potential of the metaverse in redefining how we experience and engage with various global happenings. As the world embraces this groundbreaking technology, the impact extends far beyond the chessboard, connecting people in ways previously unimaginable.

The GCL, with its joint team format featuring both male and female players, exemplifies inclusivity and diversity in the realm of professional sports. The league not only celebrates the game of chess but also pioneers a new era in live streaming, making it an event to remember and a harbinger of the future in the metaverse.

Rrahul Sethi
June 3, 2024
5 min read