Rihanna's Fenty Beauty Takes the Metaverse by Storm with an Immersive Beauty Custom Creation Contest

Rihanna's Fenty Beauty launches a Metaverse contest for custom beauty creations in Roblox, engaging customers fully.

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In recent years, the concept of the Metaverse has taken the digital world by storm. It's no longer just a realm for gamers and tech enthusiasts; it's become a space where brands, celebrities, and creators are looking to engage with their audiences in innovative ways. One such luminary who has stepped into this immersive digital realm is none other than Rihanna, the global music sensation, fashion icon, and now, a pioneer in the beauty industry.

Rihanna's Fenty Beauty Metaverse Experience

Fenty Beauty Explores Power of VR in Roblox | DesignRush

Rihanna's Fenty Beauty, known for its inclusive range of cosmetics, has ventured into the Metaverse with a bang. Not content with simply having a presence, Rihanna's brand has launched a captivating contest and immersive experiences for beauty enthusiasts on the Roblox platform. Let's dive into the Metaverse and explore how Fenty Beauty is setting new standards for customer engagement.

  1. Exploring the Fenty Skin World:The journey begins with a quest to discover ingredients that make up the #MeltAwf Jelly Oil Cleanser. As you progress, you unlock a coveted Fenty Skin Beanie, a virtual badge of honor.
  2. The Fenty Beauty Lab:This is where your inner makeup artist gets to shine. Enter the lab and concoct your custom #GlossBomb shade. The best part? Your creation might inspire the next real-world Gloss Bomb shade. Finish this stage, and you'll unlock a Gloss Bomb Backpack.
  3. The Sephora Experience:In this segment, participants can submit their custom #GlossBomb creation. Rihanna herself will choose one lucky winner, making their custom Gloss Bomb a reality outside the Metaverse.
  4. Exploring the Fenty Parfum Maze:Wander through a maze filled with unique scent ingredients. By doing so, you unlock your Fenty Fragrance Boom Box, another Metaverse trophy.
  5. Exclusive Accessories:As you navigate the Fenty Beauty and Skin experience, you'll gain access to exclusive Roblox accessories that showcase your love for the brand.

A 360-Degree Engagement

Rihanna's Fenty Beauty Ventures into the Metaverse with Virtual Space on  Roblox - Cryptoflies News

What Rihanna's Fenty Beauty has achieved in the Metaverse is nothing short of spectacular. It's not just about promoting products; it's about creating an immersive, engaging, and rewarding experience for the brand's followers. Rihanna's Metaverse venture demonstrates how a forward-thinking brand can use technology and creativity to foster a deeper connection with its customers.

While other brands may still be testing the waters of the Metaverse, Rihanna's Fenty Beauty has dived in headfirst, and the results are already breathtaking. The Metaverse, with its endless possibilities, is proving to be a captivating space for luxury brands, and Rihanna is leading the way.


Rihanna's Fenty Beauty Metaverse experience is a testament to the ever-evolving nature of the beauty industry. It's not just about makeup and skincare; it's about creating meaningful interactions with consumers. As we witness Rihanna's Fenty Beauty continue to thrive in this immersive digital realm, it's clear that the Metaverse is becoming a pivotal platform for consumer engagement.

The beauty industry has taken a bold step into the future, and Rihanna is at the forefront of this movement. Who knows what exciting developments lie ahead in the Metaverse? One thing's for sure: Rihanna's Fenty Beauty is paving the way for a new era of brand-consumer relationships, where creativity knows no bounds.

Rrahul Sethi
June 3, 2024
5 min read