Target's Magical Holiday AR Experience

During the 2022 holiday season, X-FCTR collaborated with Groove Jones to launch an impressive in-store augmented reality (AR) campaign for Target. Through scanning QR codes on floor decals or aisle displays, shoppers could unlock a winter wonderland featuring Target's mascot, Bullseye, and interact with this season's most popular toys virtually.

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Upon activation, Bullseye guided shoppers through a large door adorned with giant candy canes, creating a magical entrance. The X-FCTR team aimed to revive the excitement of holiday shopping by offering a unique and immersive experience.

Inside the store, shoppers could activate a portal that transported them into a virtual Target holiday wonderland, allowing them to explore exclusive holiday toys. For shoppers with limited physical space, a teleportation option was available, enabling them to navigate the virtual environment easily.

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Under a larger-than-life Christmas tree, shoppers found four gift boxes to open, each launching an AR experience with a different toy. They could also enjoy whimsical holiday scenes, such as animated snowmen and playful LEGO animals.

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One interactive AR game featured the Animal Planet Deep Sea Shark Rescue Submarine Playset, where players rescued holiday presents from sharks. Another game, the Bluey Ultimate Lights & Sounds Playhouse Scavenger Hunt, let players join Bluey and friends in a virtual dance party. Additionally, a Barbie-themed experience allowed players to help Barbie prepare her vacation home for the holidays.

Overall, X-FCTR and Groove Jones successfully created an engaging and interactive AR campaign that brought back the wonder and joy of holiday shopping in stores.

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