Telefónica's AR Customer Service

CamOn and Telefónica collaborate for innovative AR customer service experiences

Retail/ Ecommerce

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CamOn and Telefónica have teamed up to enhance customer services through Augmented Reality (AR) experiences. This regional collaboration covers Argentina, Chile, and Colombia, offering interactive Web AR and Web 360 content accessible via websites and QR codes.

The initiative aims to assist the millions of Movistar users in the region by providing AR instructions and recommendations for company services and products. The goal is to simplify self-management and device installation in homes, offering an innovative, efficient, and user-friendly approach.

Each case features a 360 virtual welcome space where users select the product or service they need assistance with. Movistar customers can then access instructions and visualize devices in AR using realistic 3D models.

The AR solutions include installation and configuration guides for modems and set-top boxes, cybersecurity and internet speed tutorials, and guidance on using the My Movistar App. The potential of immersive technologies in customer services is highlighted in a recent IDC study, forecasting a significant investment growth in AR for customer service, reaching 4 billion dollars by 2024.

CamOn and Telefónica have long been pioneers in developing AR experiences for customer service, continuously enhancing their solutions to provide consumers with the best experiences possible.

Rrahul Sethi
June 3, 2024
5 min read