Tourism Vancouver's Disney Descendants 3 AR Adventure

Tourism Vancouver launches Disney Descendants 3 AR Adventure


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Tourism Vancouver has introduced an innovative "Disney Descendants 3 in Vancouver AR Adventure," developed by QuestUpon and available for free download on the App Store and Google Play. This self-guided adventure, a first of its kind, is inspired by Disney Channel's popular franchise Descendants 3, which was filmed in Vancouver and Vancouver Island.

In partnership with Disney, the AR Adventure encourages fans to explore key filming locations like the Britannia Mine Museum, the University of British Columbia in Vancouver, and Hatley Castle and the BC Parliament Buildings on Vancouver Island. Visitors can use their phones to unlock site-specific film clips, trivia, scavenger hunt-style missions, and AR animations featuring characters like Mal, Evie, Audrey, and Uma.

Descendants 3 has achieved remarkable success, becoming cable TV's highest-rated telecast among kids aged six to 11 and nine to 14 in over two years. The movie's soundtrack debuted at #7 on the Billboard Top 200 chart and #1 on Billboard's Soundtrack and Children's Charts. In Canada, Descendants 3 was the #1 program for Disney Channel's target audiences.

To participate in the AR Adventure, users need to download the QuestUpon app and select "Descendants 3 in Vancouver." After watching Descendants 3 on Disney Channel and Disney NOW, fans can visit Vancouver and Vancouver Island to experience the film locations in a new way and share their adventure using the hashtag #DisneyDescendants3inVancouver.

Tourism Vancouver is the official destination marketing organization for Vancouver, representing over 1,000 tourism businesses. QuestUpon, founded in 2011, specializes in location-based experiences using features like AR, geocaching, trivia, and gamification to encourage exploration and storytelling.

Rrahul Sethi
May 28, 2024
5 min read