Toyota Crown WebGL Virtual Showroom

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Groove Jones collaborated with Toyota to develop an innovative WebGL immersive experience showcasing the 2023 Toyota Crown. This cutting-edge website is designed for Toyota Dealers to provide customers with a virtual tour of the new vehicle, accessible on both computers and mobile devices. The microsite features detailed 3D models of the Toyota Crown, offering multiple interactive elements for users to engage with. Visitors can access the site by scanning QR codes displayed at Toyota Dealerships across the United States.

Upon entering the WebGL experience, users are prompted to scroll or swipe, depending on their device. A silk tarp is then gently removed, revealing the new Toyota Crown. Users can click the "explore" prompt to begin their virtual tour.

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The tour begins with customization options, including trim choices like Platinum, XLE, and limited, each offering various color options. After selecting a trim, users can choose to explore the exterior, interior, or powertrain. Rotating the vehicle allows users to click on highlighted touchpoints, which provide detailed explanations of the different features of the 2023 Toyota Crown. Overall, Groove Jones' collaboration with Toyota has resulted in a visually stunning and interactive experience, setting Toyota apart and providing customers and dealers with an engaging way to explore the new Toyota Crown.
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