Transforming Events through AR

Augmented reality in events enhances engagement, traffic, and brand perception


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Key takeaways

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In the competitive landscape of trade shows, conferences, and events, companies aim to stand out, engage with attendees, and create lasting impressions. Augmented reality (AR) experiences are an effective way to achieve these goals by turning passive observation into active participation.

Location-based experiences (LBEs) enhance storytelling, making events more impactful. They drive foot traffic, foster meaningful customer interactions, generate excitement, and bring joy to audiences.

Unexpected elements integrated into the storytelling surprise participants, prompting conversations with sales representatives and staff. These experiences act as icebreakers for potential customers, attracting consistent visitor traffic and encouraging extended engagement with the experience and expert staff.

According to Nielsen Consumer Neuroscience, immersive expeCompanies aim to stand out, engage with attendees, and create lasting impressions in the competitive landscape of trade shows, conferences, and eventsriences create stronger and more enduring memories, being remembered up to four times longer than traditional video content. Social media shares and mentions also rise significantly when attendees encounter these immersive experiences.

The benefits of AR at events include:

1. Increased Traffic: AR installations attract a continuous flow of visitors, exceeding attendance goals and generating substantial foot traffic beyond traditional setups.

2. Enhanced Engagement: Attendees spend more time interacting with the content and engaging in meaningful conversations with staff, immersing thousands in the story.

3. Positive Brand Perception: Interactive AR elements leave a lasting impression, resonating with attendees long after the event ends.

4. Deeper Analytics and Calls to Actionhighlighting what content interests users and their actions: These experiences guide users through various engagement pathways, providing trackable interactions that highlight what content interests users and what actions they take. This detailed analytics informs future marketing strategies.

Overall, immersive experiences elevate brands, attract engaged participants, and create memorable, shareable moments.

Rrahul Sethi
May 22, 2024
5 min read