Transforming Retail with AR using 3D product modelling

Retailer enhances shopping with AR, reducing returns and boosting sales

Retail/ Ecommerce

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A leading retail warehouse club aimed to improve the shopping experience by enabling members to visualize large items in augmented reality (AR). This initiative sought to increase ecommerce conversion rates and reduce return rates by allowing customers to view products virtually without needing physical delivery.

InContext was tasked with providing 3D model creation services, which included content standardization and hosting, to support the retailer's existing member application. In just 5 weeks, InContext produced and delivered studio-quality photography, verified physical measurements according to supplier specifications, and created AR-capable 3D model assets for over 300 large items across various supplier locations. Additionally, multiple color and texture swatches were created for each item, allowing users to toggle between options and choose the best fit for their needs.

With a robust ecosystem designed for quality and scale, InContext exceeded expectations for 3D model asset delivery. The retailer successfully launched an AR application for its members, enabling them to evaluate and confirm their product choices, thereby validating the retailer's hypothesis and enhancing the overall shopping experience.

Rrahul Sethi
May 21, 2024
5 min read