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Groove Jones collaborated with Bigsley Event House and Howell Farms to enhance the annual Pumpkin Nights event at its Dallas/Fort Worth location. Pumpkin Nights, a creation of Bigsley, renowned for experiential events like The Color Run and Hall of Breakfast, began in 2016. It celebrates artistry and the Halloween season without gory or scary elements, attracting thousands of guests across various U.S. cities throughout October.

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During Pumpkin Nights, guests explore a half-mile path through seven enchanting lands, including the Forbidden Pumpkin City and Pumpkin Pirate’s Cove, featuring over 3,000 artistically carved real and synthetic pumpkins. For the Dallas event, the aim was to introduce a new digital feature for a unique takeaway experience. Groove Jones introduced its XR Avatar Scanner to create personalized dance videos. Guests' digital doubles danced alongside animated pumpkin skeletons, reminiscent of Michael Jackson's "Thriller" video, creating memorable content suitable for TikTok and Instagram.

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VIP attendees could upgrade their tickets for an exclusive experience, stepping into a cutting-edge volumetric 360° scanner. This captured their likeness in detail, creating personalized videos of them dancing in a Pumpkin Nights environment. The heart of this innovation was Groove Jones' volumetric 3D scanner system. It created detailed 3D models of attendees, which were then adapted for animation and composited into personalized videos. Guests received these videos via email or text within minutes, allowing easy sharing with friends and family.

The scene created by Groove Jones featured two pumpkin-headed skeleton dancers performing whimsical dance moves under a full moon, reminiscent of the Pumpkin Night trails. Overall, the collaboration added a modern, digital twist to the traditional Halloween event, offering attendees a unique and memorable experience.

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