XR Fan Experience at NCAA Final Four
Entertainment
Key takeaways
Cogent World and Allied Sports teamed up with Groove Jones to create two digital experiences for fan activations at the men's and women's NCAA Final Four Championships. At the Men's NCAA Final Four in Houston, Texas, the LG MAX Out XR Experience allowed fans to be volumetrically scanned and transformed into a video where they perform a slam dunk over an LG Counter-Depth Max Mirror InstaView Refrigerator.
University of Houston's Forward, Jarace Walker, even joined in and was scanned for his own "LG Max Out Slam Dunk" video. LG's Home Court Activation at the Men's Final Four Fan Fest featured the XR Avatar Scanner, where guests could get scanned for their personalized video while exploring LG's OLED TVs and refrigerators.
For the Women's NCAA Final Four Fan Experience in Dallas, Texas, the GrooveTech FanScan system was used to create a mobile web experience. Guests at the Women's Final Four Fan Fest could scan a QR code with their phone to composite themselves into the Max Out XR Experience without the scanner. The system allowed fans to customize a character in a video without special hardware, compositing their 3D face scan into a pre-configured animated character.
The video showed them performing a slam dunk over an LG Counter-Depth Max Mirror InstaView Refrigerator, with their avatar placed inside the refrigerator to see fans cheering them on. The video also highlighted the refrigerator's Craft Ice feature, using it as a basketball to dunk. This innovative approach extended the overall throughput and potential audience for the activations, providing fans with memorable and immersive experiences.
